Kenyan betting firm SportPesa has secured a
three-year, multi-million dollar shirt sponsorship deal with English Premier
League football club Hull City.
"We are delighted to form a three-year partnership with SportPesa," Hull City commercial manager Simon King said on Monday (NZT Tuesday).
"SportPesa are so much more than a
betting brand, this is a company with a huge footprint across grassroots sport
in Kenya, as well as the rest of Africa.
"The deal is by far the largest in our
history and a sign of our ambition to grow our club and become a household name
in our sport globally," he added without disclosing details of the deal.
SportPesa, who also sponsor the Kenyan Premier League and its
two most popular clubs, will also be the official betting partner for Hull
City.
SportPesa chief executive Ronald Karauri said the partnership
will help to develop community based initiatives.
"This is a big milestone for SportPesa as it marks the
scaling of a Kenyan brand into the global market," Karauri said.
"The SportPesa platform will now be available in the
United Kingdom and later in the year present in several African countries. One
year from now we will have presence in at least four continents," he said.
Even as a global brand, staying consistent with our core values
that centre around grassroots sport and community development will replicate
the success SportPesa has enjoyed in Kenya."
Senegal international midfielder Mo Diame, who helped Hull to win promotion to the EPL by scoring in the Championship playoff final against Sheffield Wednesday, is hopeful that deal will lead to increased coverage of the club in Africa. He said:
"For me personally, it is nice to have more exposure in
Africa and nice that the club has begun a partnership with an African
business,"
"Football is really popular in Africa and it would be
nice to think the partnership would create a few Tigers fans in places like
Kenya."
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